The franchise agreement must address some fundamental elements, including, but not limited to: the European Franchise Federation`s Code of Ethics has been adopted by seventeen national franchise federations. However, this has no legal force and enforcement by national federations is neither uniform nor rigorous. Commentators such as Mark Abell, in his book « The Law and Regulation of Franchising in the EU » (published in 2013 by Edward Elgar ISBN 978 1 78195 2207), see this lack of uniformity as one of the main obstacles to franchising that exploits its potential in the EU. The following items have been deemed necessary for the success of the franchise and additional items must be requested no later than 3 days after the date of purchase. Franchising is a consistent and lasting replication of a company`s brand promise, and an agreement should describe in detail the many business decisions that are considered in creating a franchise system. It is complex and, in most cases, a contract of adhesion, that is, an agreement that cannot be easily modified. Under Italian law , franchising is defined as an agreement between two financially independent parties, which confers on a franchisee, for remuneration, the right to market goods and services under certain brands. In addition, the articles define the form and content of the franchise agreement and define the documents to be provided 30 days before performance. The franchisor must reveal that the franchise agreements also do not contain guarantees or guarantees and that the franchisee has little or no recourse to legal intervention in the event of a dispute.  Franchise agreements are generally unilateral and are in favour of the franchisee, who is generally protected from the remedies of his franchisees, since franchisees of non-negotiable contracts must recognize that they are buying the franchise because they know that there is a risk and that the franchisee has not promised them success or profit.
Contracts may be renewed at the sole discretion of the franchisee. Most franchisors require franchisees to sign agreements that stipulate where and under what law disputes are negotiated. The franchisee must carefully negotiate the license and develop a marketing or business plan with the franchisee. Royalties must be fully disclosed and there should be no hidden fees. Start-up costs and working capital must be known before a licence is granted. It must be ensured that the additional licensees do not overflow the « territory » if the franchise works as intended. The franchisee must be considered an independent dealer. It must be protected by the franchisee against trademark infringement by third parties. A franchise lawyer is required to help the franchisee negotiate.  A franchise agreement is a license that defines the rights and obligations of the franchisee and the franchisee. .